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Pay Per Click | PPC Advertising Help You Stand Out | Instant Results

Pay Per Click (PPC) advertising are forms of online advertising on search engines such as Google, Yahoo! or content and social sites like Facebook, LinkedIn, which you only pay when a user clicks on your ads and visits your website. Ads are triggered based on each of your relevant bid keywords within your campaign. In this case, you are getting the best return-on-investment (ROI) for every advertising dollar for your company as you are reaching an active audience who are already looking for your products of services.  

Main providers of Pay Per Click | PPC advertising are Google Adwords, Yahoo! Search Marketing, Microsoft Bing. Currently in Singapore, Google commands more than 70% of search engine usage. However, for companies targeting the China market, Baidu is the most relevant search engine to participate in.

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Pay Per Impression | PPM advertising on the other hand is based on a specific group of keywords tag to your ad (which can be in text, graphics or videos). Your ads are trigger based on relevancy of your group of keywords versus the content of the content site.

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Such programs are great to reach hundreds of thousands of relevant websites with the right target audience. Recent analysis shows that, for advertisers running on both the Search and Content Networks, ads on the Content Network can be as cost-effective as ads on the Search Network. For pay per impressions | PPM programs, all the three major search engines, Google, Yahoo! & Bing have an extensive network of content sites allowing you to reach out to these sites.

Besides the search network, social sites like Facebook, LinkedIn, Friendster, etc also have such modes of advertising options for you to reach out to more than 200 million social sites users. 

Example of Content Network Sites:

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Benefits of Pay Per Click (PPC)

  • Pay Per Click (PPC) advertising allows you to reach out to ready customers whenever they are searching for your products & services. With your ads appearing next to the relevant search results they requested for  (area highlighted in the image above), they will most likely click on your ads to visit your website, make purchases or learn more.
  • You buy only on keywords that are relevant to your business and only pay when a potential customer clicks on your ad, thus, achieving better returns for your advertising dollars.
  • Pay Per Click (PPC) is fast and quick to setup, allowing you to achieve quick results as your campaigns can be up within 10 minutes. No worries over your new website not pick-up by search engines yet or ranking behind your competitors under natural (organic) search results.
  • Pay Per Click (PPC) also compliments your traditional and above-the-line marketing campaigns to ensure you are there for your potential clients whenever they are ready to buy. What’s more, it will help to attract more than 3X additional visitors to your website besides your natural (organic) results.
  • There will never be a moment of overspending as you set your own budget. Only invest more when the returns on each additional advertising dollar justify itChoose specific demographics that you are reaching out to, allowing maximum exposure and mileage for your $$$.  
  • Detailed statistical reports allow you to track your ad performance, KPIs set and work out your Return-On-Investment (ROI).
  • You are in TOTAL CONTROL.Click (PPC) advertising allows you to reach out to your target customers, by bidding on keywords that you feel your target market will use as search terms when they are looking for your products or services.

Benefits of Engaging iSearch Media Singapore's in Pay Per Click (PPC) & Pay Per Impression (PPM)

Our consultants are all fully certified professionals backed with years of experience. With our expertise on Pay Per Click (PPC) marketing, we are able to better understand your business and industry to come up with successful strategies for your campaigns. By listening attentively to your concerns, we are able to:

  • Define Goals You Want To Achieve (KPIs like conversions, subscriptions, etc)
  • Setup Specific Camapigns (Themes, brands, location, Budget, etc)Setup Different Ad Groups (Common themes, Products, Goals, etc)
  • Setup Ads& Relevant Keywords Test & Review (Optimized Ads, Keywords, etc)

Request for your Free Customized Marketing Plan Today:

iSearchMedia is offering free advertising credits for Google Adwords & Yahoo Search Marketing campaigns. Contact us to find out more about Pay Per Click (PPC) & Pay Per Impression (PPM) advertising. Our professional online consultants would be more than happy to assist you. Call 6298 1658 now to speak to our consultant or email us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .